Canalys analyst Tim Coulling found a great way to describe what will happen if Microsoft Surface computers are priced too high.
The new Microsoft Surface tablets look very promising. They have style and look great with the cool keyboard covers. Microsoft hasn't spilled the beans on pricing. This is what will make or break the Microsoft Surface computers. Microsoft is in a pickle though, because they will be head on competing with their own Windows OS partners. So it is likely that the Microsoft Surface computers are going to be priced high to not impact sales of HP, Asus, Dell and others.
In the Q2 PC sales report Canalys Tim Coulling says "We expect the Surface pads to have a similar impact on the PC industry as the Zune did in portable music players."
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I totally agree with that.