Apple got a patent for skipping ads. Could it be a killer feature for the rumored Apple TV setop box or Apple Television?
Apple is rumored to getting into the TV business in a big way. Most recently rumors focused on Apple offering a TV setop box replacement with an iCloud DVR and iOS like User interface. The rumors of Apple building a full HDTV are not dead yet either. Forbes now highlights an Apple patent about commercial skipping.
The new Apple patent describes a method of detecting commercial and skipping or replacing it with other content. This is nothing new. I owned a cool DVR (ReplayTV, RIP!) that could do that years ago. The problem is that TV networks do not like this idea.
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Why is Apple even working on something like that? It is interesting to note that the patent does not mention commercials specifically, just talks about media.