Apple got a patent for skipping ads. Could it be a killer feature for the rumored Apple TV setop box or Apple Television?
Apple is rumored to getting into the TV business in a big way. Most recently rumors focused on Apple offering a TV setop box replacement with an iCloud DVR and iOS like User interface. The rumors of Apple building a full HDTV are not dead yet either. Forbes now highlights an Apple patent about commercial skipping.
The new Apple patent describes a method of detecting commercial and skipping or replacing it with other content. This is nothing new. I owned a cool DVR (ReplayTV, RIP!) that could do that years ago. The problem is that TV networks do not like this idea.
Why is Apple even working on something like that? It is interesting to note that the patent does not mention commercials specifically, just talks about media.