Japanese auto giant Nissan has joined forces with the fashion magazine, ELLE to develop a special version of its popular city car Nissan Micra. The Nissan Micra ELLE will be available in the UK from 1st of September 2012. Priced at £12,000, the car combines stylish looks and lots of equipment.
To match up the standard of the fashion Mogul ELLE, some cosmetic changes have been made into this bread & butter car like a panoramic glass roof, chromed accents to the lower part of the grille, chrome interior door handles, 15-inch titanium grey alloy wheels, fog lamps and a roof spoiler. There are three colors available namely Shiraz Red, Alabaster White and Atlas Blue as well as a new seat fabric covering. There are some optional add-ons also available; such as the award-winning Nissan Connect integrated satellite navigation and infotainment system. Discreet ELLE badges on the tailgate and front wings, front floor mats and front door guards mark out the Micra ELLE on the high street.
The Micra ELLE is based on the mid-range Acenta model. It has a long list of standard equipment including automatic air conditioning, Intelligent Key for keyless entry and push button start, electrically heated and folding door mirrors, along with a speed limiter and cruise control. This will be a limited edition car as only 500 Micra ELLE models will be coming to the UK and buyers have the choice of either the 1.2-liter 80PS normally aspirated three-cylinder petrol engine or the sophisticated 1.2 direct injection supercharged (DIG-S) petrol engine, which develops 98PS yet produces just 99g/km of CO2. The DIG-S engine has plenty of punch for the urban jungle with 142Nm of torque and a 0-62mph time of 11.3 seconds. It has a maximum speed of 112mph and posts combined cycle fuel economy figures of up to 68.9mpg. Both 1.2-liter engines produce emissions low enough to qualify for Nissan's ‘Pure Drive' badge, given only to the cleanest cars in Nissan's line-up.
"This is far more than just a badge on a car," said Geraldine Ingham, Chief Marketing Manager for Nissan in Europe. "There is a lot of common ground between the Micra and ELLE, with both the car and the magazine appealing to very similar buyers. A hectic lifestyle means today's ultra-busy woman spends her day juggling work and leisure activities, family, friends and relationships... and she needs an ally. The Nissan Micra ELLE is that ally, helping her get through the day by being a key partner for getting around the city. The vast majority of ELLE readers’ lives and works in the city. They are fun, positive, stylish women, all highly individual and with the capacity to surprise... just like the Nissan Micra ELLE,"
To make maneuverings as easy as possible, for example, Micra has a best-in-class turning circle, while its ‘Pure Drive' engine technology also brings fuel cost and tax savings.