It all started with an iPhone 4 left in a bar. Since then we already know the new iPhone before the announcement. Has the legendary secrecy of Apple come to an end.
Apple unveiled the iPhone 5 and we knew everything about the iPhone 5 before the event. The Apple Supply chain was like Swiss cheese in the past month. The only thing we got yesterday is the background on how hard it was to make the new iPhone 5. It is hard and the iPhone 5 is again the smartphone other manufacturers have to beat. So has Apple stopped to care about product leaks? Are other things just more important, like producing enough iPhones to meet demand?
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Apple still has control over Apple employees. I think there are no uncontrolled leaks coming from them. Somehow Apple needs to find a way to have its partners control leaks. One of the issues there are the low wages. The temptation to leak a part or sell a photo is just very strong. Maybe Apple should offer bonus payments to factory worker. In case nothing leaks ahead of the announcement they get a weeks pay extra.
I miss the days when the Apple rumor mill was more murky. Most rumors ahead of the iPhone 5 announcement were true. That cannot be what Apple wants.