The Wall Street Journal put out a report titled "The Myth of the Black Friday Deal." Wait a minute? What is then all the fuzz about Black Friday?
Black Friday 2012 is in about 6 weeks. Traditionally Black Friday is kicking off the deal hunting for holiday gifts each year. Black Friday has transformed quite a bit since the early days because of online shopping. Since a few years we see a Black Friday sales season that lasts the month of November. The Wall Street Journal published a report based on a statistical analyses of product prices by Decide.com, an automated shopping guide for consumers. Based on their data (online prices only), deals are often better throughout the year and not on Black Friday.
To call though Black Friday deals a myth is though totally wrong in my opinion. What is a myth is that Black Friday is only on November 23, the day after Thanksgiving. If you start to shop for a Black Friday deal on that day you are too late. All major Black Friday sales of last year have launched on Thanksgiving Day (as early as midnight). By Black Friday the best deals have been gone. In addition to that retailers have offered early Black Friday deals in the weeks ahead of Black Friday that have been better than in the actual Black Friday sales.
The exceptions are the limited stocked Black Friday doorbuster deals in stores. To hunt those only makes sense though if you really want exactly the advertised product. Often times similar models are sold at better prices online. Another reason to go out and line-up in front of a Walmart is the Black Friday atmosphere. Some people just love that.
To score real Black Friday deals you have to start to look for deals starting November 2nd. We will again provide you with the latest deal news, Black Friday ads and shopping tools to make this a successful Black Friday 2012 for you.