Best Buy is getting aggressive this Holiday shopping season and will match in-store prices with the online competition.
Best Buy is not in the greatest shape, but maybe this is great news for consumers. Best Buy has to get creative to survive. The Wall Street Journal reports that Best Buy plans to match the prices of online stores like Amazon.com.
A source told the WSJ also that Best Buy will offer free home delivery of products that are out of stock in stores. These measures are aimed to increase the amount of shoppers that leave with a purchase. Right now 40% of Best Buy walk-ins actually buy something. Best Buy is though supposedly not concerned about "showrooming." Showrooming is the common practice of customers to evaluate products in-stores and then find deals on the internet and buy online.
Best Buy is still working on the details of the Best Buy Online Price Matching program. It might exclude some products. I think one of the problems will be that online prices fluctuate extremely. What is when Amazon is having a hot Gold Box Deal of the Day? Will Best Buy match that price? I assume also that Black Friday deals will be excluded from price matching as well. We will have to wait until the official announcement to find out.