Target announced today to match prices of online competitors including Amazon in stores starting November 1. A couple days ago Best Buy announced a similar price matching program.
“Target’s holiday plans are built around an outstanding shopping experience, exclusive merchandise and competitive prices,” said Gregg Steinhafel, Target Chairman, President and CEO. “Our guests will be able to shop with confidence this holiday season knowing that we are intensely focused on providing them the right merchandise at the right price.”
Target will offer shoppers in stores the ability to match select online competitors’ prices in its stores between Nov. 1 and Dec. 16. Qualifying online retailers include Amazon.com, Walmart.com, BestBuy.com and Toysrus.com.
Target has not revealed yet the details of the holiday price matching program. The retailer says to publish those on October 22. Most likely Target will also exclude Black Friday and Cyber Monday from the online price matching option.
Additionally, Target has extended the timeframe for its Price Match Policy for the holiday season, and new this year, the policy includes Target.com. If a guest purchases a qualifying item at Target stores between Nov. 1 and Dec. 24, and then finds it for less at Target.com or in a local competitor’s printed ad, Target will match that price.
Another reason to shop at Target this year are Target’s shoppable holiday ads. You can shop from television spots, bus shelter ads and catalog pages by using their mobile phones to send a text or scan a QR code. Target's shoppable ads will launch on November 7.