Yeah right! Target CFO makes comments about Target not engaging in low-price wars this holiday shopping season. We heard that before from another retailer.
The Target Black Friday sale last year was pretty good. The challenged Walmart and Best Buy on Black Friday TV deals and had some offers that beat both. According to the Daily Finance (via BFAds), Target is changing its mind about low-price wars for the holiday shopping season.
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Target CFO John Mulligan said at the Goldman Sachs' Global Retail Conference that is focusing on trendy exclusive collections like the recently unveiled Target and Neiman Marcus Gift Collection we reported about. I am actually pretty impressed by the Target and Neiman Marcus designer gift collection. It is going to be great resource for Holiday gifts, but that is certainly not enough for Target to generate their revenues this Holiday season.
I heard similar talk before from other retailers before. They talk about quality and customer service and what not and in the end they are doing the Black Friday sales as always and even better. That retailer was Best Buy. Come Black Friday, they killed most Walmart Black Friday offers.
So, I would not count out Target in the upcoming Black Friday sales season. I am pretty sure they will be entering the low-price war during Black Friday 2012.