Talks are still in the exploratory stage according to sources
I'm not sure I can think of anything less relevant today than TV Guide. Back in the day, if you wanted to know what was coming on TV on any given day, you needed the little printed magazine. Today TV Guide is more about stories and articles having to do with TV shows than actually telling you what's on TV.
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After all, we all have automated programming guides on our cable or satellite boxes for the most part. The TV Guide brand still has some value, specifically about $20 million of value. Struggling search engine Yahoo is rumored to be among the companies considering buying TV Guide.com for about $20 million.
Yahoo is said to be considering the deal now and talks are not in the final state according to sources who claim to be familiar with negotiations. Yahoo thinks that the site might be able to add to its online media efforts. TV Guide.com reportedly has as many as 24 million unique monthly visitors and almost 7,000,000 mobile app users.