Pamela Swartwood, Manager of Communications for PriceGrabber.com, discusses the top comparison items of the 2002 Christmas selling season in our exclusive Audio Interview from ShowStoppers, a CES 2003 after hours press event that was held at the Paris Resort/Casino.
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By analyzing Video Games sales referrals on PriceGrabber.com, it is clear who is winning the battle to dominate the gaming console business. Sony's PlayStation 2 received twice as many referrals to online stores in December 2002 compared to Microsoft's xBox - although both had an average price point just under $200. Nintendo's Game Cube trailed with only one third the referrals of the xBox.
Los Angeles based PriceGrabber.com is a pioneer in online shopping comparison. The company's innovative services include BottomLinePrice calculation, detailed product information, merchant ratings, email notification of the best prices on the Internet, side-by-side product comparisons, merchant and product reviews, and wireless access from WAP-enabled phones and other devices.
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Through PriceGrabber Storefronts, sellers of any size may list products for sale on PriceGrabber.com and gain exposure to the site's audience of active shoppers.