Trending

Filed under: News | Black Friday

 

Walmart.com Almost Surpassed Amazon.com in Thanksgiving Day Traffic

This is a big surprise. Walmart now knows how to run an online shop. According to a just released report from Experian Hitwise Walmart's online site doubled in traffic compared to last year, almost overtaking Amazon.

Nov 24 2012, 1:29pm CST | by

Walmart.com Almost Surpassed Amazon.com in Thanksgiving Day Traffic
 
 

As said before, Thanksgiving Day is the new Cyber Monday or Cyber Black Friday, whatever you want to call it. Fact is that Black Friday Sales start all on Thanksgiving Day online in the early morning hours. The result is that Thanksgiving Day becomes one of the biggest online shopping days.

According to a new report from Experian Hitwise, the Thanksgiving Day online traffic increased 71% in 2012 compared to 2011. The Top 500 US retail sites received 181 million visits. 

The Top 5 visited stores is led by Amazon with 25m visits. This is just an increase of 16% compared to last year. Walmart is close second with 24.6m. They increased traffic by 92% compared to last year. Target, Best Buy and Sears are far behind at 11m visits and below. Their traffic incrase is though also almost double compared to last year.

What this means is that Amazon needs to start get creative. Walmart got their act together in online sales and will likely overtake Amazon next year unless Amazon comes up with some new ideas for Black Friday.

My explanation for the traffic increase to Walmart is that their communication of deals was very clear this year. They had plenty of inventory and the Walmat buying experience also improved very much. Amazon has become a deals jungle. It is very hard for consumers to find the best deals. Everything is in constant change. I think consumers are getting fed up with this. They want more certainty, like Walmart's One-Hour In-Store Gurantee gave them in the Walmart Black Friday Sale.

The I4U News Black Friday hub converted into the Cyber Monday Hub starting Saturday. Check out the Cyber Monday Deals Preview for the upcoming Cyber Monday deals from the major Cyber Monday stores.

About Cyber Monday:
Cyber Monday, a term coined by Shop.org in 2005, got established when retailers saw a trend of consumers shopping online on the Monday after Thanksgiving. Today, Cyber Monday is viewed as the online equivalent to Black Friday. Cyber Monday 2012 is expected to a huge sales day again. Adobe predicts $2 billion in sales on Cyber Monday 2012.

You Might Also Like

Updates

Shopping Deals

 
 
 

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr (Google) is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.

 

 

Comments

blog comments powered by Disqus

Latest stories

Heather Graham claims the movie industry is sexist
Heather Graham claims the movie industry is sexist
Graham says she is just happy to be working
 
 
Kaley Cuoco cuts off her long blond hair
Kaley Cuoco cuts off her long blond hair
Don't worry, she didn't go Miley Cyrus short
 
 
More evidence suggest iPhone 6 would be launching earlier
More evidence suggests iPhone 6 would be launching earlier
with information from Morgan Stanley, we can roughly make out when Apple would require the iPhone 6 to be launched
 
 
HTC One receives red Verizon bound version and an update
HTC One M8 to receive Red Verizon bound version (M8 also gets small update)
The Red version is most likely to be available only on Verizon
 
 
 

The Hottest Photos of Victoria's Secret Fashion Show 2013

 

Viral Stories the Web