This is a big surprise. Walmart now knows how to run an online shop. According to a just released report from Experian Hitwise Walmart's online site doubled in traffic compared to last year, almost overtaking Amazon.
As said before, Thanksgiving Day is the new Cyber Monday or Cyber Black Friday, whatever you want to call it. Fact is that Black Friday Sales start all on Thanksgiving Day online in the early morning hours. The result is that Thanksgiving Day becomes one of the biggest online shopping days.
According to a new report from Experian Hitwise, the Thanksgiving Day online traffic increased 71% in 2012 compared to 2011. The Top 500 US retail sites received 181 million visits.
The Top 5 visited stores is led by Amazon with 25m visits. This is just an increase of 16% compared to last year. Walmart is close second with 24.6m. They increased traffic by 92% compared to last year. Target, Best Buy and Sears are far behind at 11m visits and below. Their traffic incrase is though also almost double compared to last year.
What this means is that Amazon needs to start get creative. Walmart got their act together in online sales and will likely overtake Amazon next year unless Amazon comes up with some new ideas for Black Friday.
My explanation for the traffic increase to Walmart is that their communication of deals was very clear this year. They had plenty of inventory and the Walmat buying experience also improved very much. Amazon has become a deals jungle. It is very hard for consumers to find the best deals. Everything is in constant change. I think consumers are getting fed up with this. They want more certainty, like Walmart's One-Hour In-Store Gurantee gave them in the Walmart Black Friday Sale.
About Cyber Monday:
Cyber Monday, a term coined by Shop.org in 2005, got established when retailers saw a trend of consumers shopping online on the Monday after Thanksgiving. Today, Cyber Monday is viewed as the online equivalent to Black Friday. Cyber Monday 2012 is expected to a huge sales day again. Adobe predicts $2 billion in sales on Cyber Monday 2012.