Since 2010 the Small Business Saturday squeezes itself between Black Friday and Cyber Monday. While on Black Friday and Cyber Monday consumers mostly shop at the big chains, Small Business Saturday is here to show support for the local small businesses. Small Business Saturday is Today.
Today is Small Business Saturday. In 2010 American Express founded Small Business Saturday to help small businesses get more exposure during one of the biggest shopping weekends of the year.
Last year, over 100 million people came out to shop at independently-owned small businesses on the day. According to American Express Small Business Saturday 2012 will be even bigger.
The message of Small Business Saturday is to consumers to think about local small businesses and support them buy shopping there tomorrow. I actually support small businesses all year long. I just like it that there are small stores in my neighborhood that provide quality products and services. Find Small Businesses in your neighborhood on the Small Business Saturday site.
Walmart is though not making room for the Small Business Saturday this year and already launched the Walmart Cyber Monday Sale.
About Cyber Monday:
Cyber Monday, a term coined by Shop.org in 2005, got established when retailers saw a trend of consumers shopping online on the Monday after Thanksgiving. Today, Cyber Monday is viewed as the online equivalent to Black Friday. Cyber Monday 2012 is expected to a huge sales day again. Adobe predicts $2 billion in sales on Cyber Monday 2012.