Menu
Jeff Goldblum Stars in funny GE Link Ad

Jeff Goldblum Stars in funny GE Link Ad

iPhone 6c is possible as iPhone 5c Sales Surge

iPhone 6c is possible as iPhone 5c Sales Surge

Pee-Wee Herman stars in New TV on the Radio Video

Pee-Wee Herman stars in New TV on the Radio Video

Windows 10 Preview Download Release is Today

Windows 10 Preview Download Release is Today

William Shatner and Leonard Nemoy to Star in New Volkswagen e-Golf Commercial

William Shatner and Leonard Nemoy to Star in New Volkswagen e-Golf Commercial

Cyber Monday 2012 is Biggest Ever

Nov 28 2012, 8:32am CST | by , in News | Black Friday

IBM says that Cyber Monday 2012 grew by 30% compared to Cyber Monday 2011. Cyber Monday 2012 was 36% bigger than Black Friday 2012.

Cyber Monday 2012 is Biggest Ever
 
 
Full Story

Cyber Monday 2012 is Biggest Ever

Consumers turned Cyber Monday 2012 into the biggest spending day ever with online sales growing 30.3% over the same period last year, according to cloud-based analytics findings by IBM.

With an increase in online sales across multiple channels, the digital consumer took center stage. Retailers, marketing departments and chief marketing officers (CMO) delivered a consistent customer experience across multiple channels from mobile devices, to online and to the show floor leading to the record shopping day.

Most consumers shopped at 11:25am EST. On Cyber Monday more than 18 percent of consumers used a mobile device to visit a retailer's site, an increase of more than 70 percent over 2011. Mobile sales reached close to 13 percent, an increase of more than 96 percent over 2011.  

The iPad continued to generate more traffic than any other tablet or smartphone, driving more than 7 percent of online shopping. This was followed by iPhone at 6.9 percent and Android 4.5 percent. The iPad also continued to dominate tablet traffic reaching a holiday high of 90.5 percent. Amazon Kindle leapt into second at 2.6 percent followed by the Samsung Galaxy at 2 percent and the Barnes and Noble Nook at 0.6 percent.

Consumers shopped in store, online and on mobile devices simultaneously to get the best bargains. Overall 58.1 percent of consumers used smartphones compared to 41.9 percent who used tablets to surf for bargains on Cyber Monday.

Cyber Monday 2012 was ws 36% bigger than Black Friday 2012. As expected mobile sales decreased compared to Black Friday as consumers went back to work and conducted more of their shopping from their PC. On Cyber Monday both mobile traffic and sales were down more than 20 percent from Black Friday.

“Cyber Monday was not only the pinnacle of the Thanksgiving shopping weekend but when the cash register closed it officially became the biggest online shopping day ever,” said Jay Henderson, Strategy Director, IBM Smarter Commerce. “Retailers that adopted a smarter marketing approach to commerce were able to adjust to the shifting shopping habits of their customers, whether in-store, online or via their mobile device of choice, and fully benefit from this day and the entire holiday weekend.” 

The numbers in this report are based on findings from the IBM Digital Analytics Benchmark, the industry’s only cloud-based Web analytics platform that tracks more than a million e-commerce transactions a day, analyzing terabytes of raw data from 500 retailers nationwide.  

See also the report about Walmart's Historic Cyber Monday.

Cyber Monday 2012 is history and Cyber Week Sales take over. The Cyber Week sales are already a tradition. Most retailers will offer extended Cyber Monday or Cyber Week sales all week long.
Shop the Top Cyber Week Sales now to get the best Cyber Deals.

After Cyber Week, Holiday Gift Sales start and will continue to offer deals for the Holiday season.

Updates

Shopping Deals

 
 
 

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr (Google) is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.

 

 

Comments

blog comments powered by Disqus

Latest stories

Jay Z Profiled
Jay Z Profiled
Luckier than the Luckiest Chap on Earth!
 
 
Microsoft teases Windows 10 phone and Xbox interfaces
Microsoft teases Windows 10 phone and Xbox interfaces
Some subtle changes can be seen in the updated interface
 
 
Isla Fisher Pregnant with Third Child with Sacha Baron Cohen
Isla Fisher Pregnant with Third Child with Sacha Baron Cohen
It is a big 24 hours for Celebrity pregnancy news. Now news break that Isla Fisher is pregnant.
 
 
Apple Said to Add Gold Option to IPad to Goose Sales
Apple Said to Add Gold Option to IPad to Goose Sales
The strategy in the past has had varied levels of success for the company, beginning from the candy colored Macs in 1999