Virgin Megastore members receive a customized HP iPAQ when they arrive at the store. Consumers scan product bar codes into the 802.11b Pocket PC that connects wirelessly to the MusiKube’s Encyclomedia™, a powerful MS SQL Server database comprised of licensed samples of over two-million songs, album reviews and related content. NOTE: In the future, curtain cell phones will also be able to access the Virgin PMG.
The concept behind the hand held digital experience is to give consumers a personalized and interactive music discovery experience as well as provide real time marketing data for Virgin and their vendors. Virgin Megastore members can access their MusiKube PMG data anytime through the web or when they return to the outlet via the iPaq by scanning in their own personalized bar code. Full Press Release, Links
Luigi Lugmayr Luigi Lugmayr (Google) is the founding chief Editor of I4U News and brings over 15 years
experience in the technology field to the ever evolving and exciting
world of gadgets. He started I4U News back in 2000 and evolved it into
vibrant technology magazine.
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