Google has invaded every other part of your media consumption, and now it has its eyes on your TV. And it could be sooner than you expect.
That is, at least, if Google can get the gears rolling. Although it hasn't announced anything, it's a very fair bet to say the company is working on set-top software.
And that confirmation could come up this month at Google's I/O conference. Google is reportedly prepping to make its TV software presentable in time for the event, which could mean that it's fast-tracking the idea to become market-ready within months.
It is a specialized version of Android that will give third-party developers access to a whole new set of tools. Apps could track viewing habits, open up more playback functionality, or make searching for programs a completely different experience.
Sony, Intel, and Logitech have all expressed interest in making sets that would use Google's software, according to a Wall Street Journal report. The main drawback is that it would require a separate set-top box. I would rather see this stuff integrated into onboard TV firmware, but TV makers have already poured enough of their own resources into proprietary software for that to be a reality.
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