Adwalker powered by Xybernaut Wearable Computer

May 19 2004, 12:05am EST | by Luigi Lugmayr

Adwalker Solution Irish Company Adwalker selects Xybernaut Wearable Computers to enable Brand Advertisement and Point of Sale functions on the go.

The system works by equipping Adwalker marketing representatives with a wearable computer configured with wireless network connectivity, a flat panel display which is touch-screen enabled and a compact body pack incorporating a daylight viewable LCD screen, high output batteries and a direct thermal printer. This allows Adwalker to provide interactive games and competitions, research and data mining, ticketing, point-of-sale, digital coupons and product demonstrations.
Adwalker uses the Xybernaut MA V system.

At the Nextfest we encountered two models wearing a brand advertisement for movies. This solution by Brandmarketers is simpler and just can display video on the LCD screen integrated in the T-Shirt. It is a much more lightweight solution compared to the Adwalker solution.
More details in Xybernaut Press-Release. See also Xybernaut MA V product page.

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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.