Apple offers iPod Trade-In Program in Japan

Jul 23 2004, 1:22am EST | by Luigi Lugmayr

the Japanese subsidiary of Apple will begin a trade-in service for iPods starting today.

Apple will offer a maximum of 27,000 yen ( $246) for traded iPods toward the purchase of a new iPod player.
Apple seems to be concerned that old iPod users will switch to the new Sony 20GB Walkman.
The program is also aimed to push sales of the iPod mini that starts in Japan this week as well.
More details on Nikkei.Net (subscription). See also story on how to get a free iPod.

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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.