World's First Video Game Advertising Network

Oct 19 2004, 10:56am EST | by Luigi Lugmayr

Massive Incorporated launched the world's first video game advertising network.

Massive Incorporated allows advertisers to simultaneously reach an aggregated audience of gamers through real-time delivery of advertising across an entire network of video games.
The Massive Network is supposed to deliver ads seamlessly into the gaming environment with no impact on game play or performance, making in-game advertising painless and unobtrusive for gamers, publishers, and advertisers alike.
Billboard ads in games are nothing new, so i guess the impact for the gamer is not really high. For advertisers this system is huge. They can now run campaigns as they would run them across web-sites. Additionally Games are more and more replacing TV programming. The advertisement market for the virtual reality will grow dramatically.

Massive has already signed exclusive in-game advertising agreements with Vivendi Universal Games, UbiSoft, and Legacy Interactive.
More details in Massive Incorporated Press-Release.

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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.