Buffalo offers a new USB flash memory drive in Japan with autostart functionality - Clipdrive Plus.
To differentiate from other USB flash drives, Buffalo offers software that lets users run their favorite program when pluggin the clipdrive into a USB port. The 128-megabyte model will retail for about 3,500 yen, with the 256-megabyte model at some 5,000 yen.
More details on AkibaLive.
See also the boot-able DiskOnKey USB Flash Drive.
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