Jens of Sweden says MP-120 is iPod shuffle Killer

Feb 24 2005, 7:37am EST | by Luigi Lugmayr

Jens of Sweden launches a 1GB mp3 player and makes some direct statements in its press-release on why the JOS MP-120 is better than the iPod shuffle.

“Steve Jobs claims users prefer to be served random tracks than choose among hundreds of their own tunes. We don’t agree which is why we offer a player that besides random tracks also allows users to see and choose exactly what they want to hear. Given today’s prices I’m convinced we can sell more MP-120 than iPod shuffle in Sweden, despite Apple’s advertising budget,” says Jens Nylander, CEO and founder of Jens of Sweden.

The MP-120 supports MP3, WMA, ASF, OGG Vorbis music files. The new Jens of Sweden player has a 128 x 64 blue & orange OLED screen, a built-in lithium battery with about 22 hours and USB 2.0. The MP-120 measures 86.2 x 16.7 x 28.2mm and weighs 39g.

The MP-120 sells for about $200 in Sweden (1344SEK). The 1GB iPod shuffle sells for $149.00 in the USA, but is only 1 Krona cheaper than the MP-120 in Sweden.
I personally think the newly surfaced Sony NW-E405, NW-E407 and NW-E505 are currently the most interesting iPod shuffle alternatives.
More details on the Jens of Sweden site.

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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.