Sunglasses that Stay in Place

This guy looks like Jet Li, no? Japanese Sunglass-maker KT Optica Inc. offers sunglasses that feature a new temple design.

The sunglasses are worn hooked inside the ear (see photo), which keeps them in place and they do not slip forward. The company says that their glasses are ideal for sports. Not sure if it works and if it is comfortable to wear those sunglasses, but it looks like a clever idea. KT Optica sells their sunglasses for around $190 in Japan.
More details on Nikkei.Net (subscription) and on KT Optica's site (Japanese).

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