Samsung HDTV and Microsoft Xbox 360

May 1 2005, 6:00am EST | by Luigi Lugmayr

Samsung Electronics announces that Microsoft has chosen Samsung as the exclusive HDTV worldwide marketing partner for the next-generation Xbox (aka Xbox 360) high-definition (HD) gaming platform.

To promote the HD Era, the Microsoft and Samsung plan to place over 25,000 Samsung high-definition televisions in Microsoft Xbox retail kiosk locations across the globe.

The new 23" Samsung LCD TV (LNR238W) to be paired at retail with the new Xbox console offers a fast 12 millisecond pixel switching speed, which will enable intense action while overcoming any motion artifacts. In addition, the Fixed Pixel Device eliminates scan lines, further ensuring gameplay is smooth and flicker-free. For me a 23" screen is not cutting it though for immersive game play.

The first Microsoft high-definition game will incorporate Samsung-branded products as well as instances of Samsung's logo as part of the overall HD gaming experience.
More details in this press-release.

I4U will be at the Microsoft Xbox 360 presentation a couple days before the E3 show. Andru the editor of Gear Live and our new Playfeed gaming news site will be there to report directly from the press launch of the Xbox 360.

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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.