Siemens actually Sells Mobile Business to BenQ

Jun 7 2005, 10:17am EST | by Luigi Lugmayr

Yesterday the reports indicated that Siemens will partner with BenQ and create a joint-venture after the Sony Ericsson model. Today Siemens released a statement that BenQ is actually buying the Siemens Mobile Business unit.

I just saw a press-conference of the Siemens Mobile workers' council and they are obviously not happy about Siemens getting rid of them. It is about 6,000 Siemens employees who will be working for BenQ starting this September.

BenQ also bought the Siemens Trademark for Mobile phones for 5 years. So future Siemens phones are actually BenQ phones. I assume BenQ will mostly market the Siemens brand in Europe and its BenQ brand in all other markets.
If BenQ is able to turn things around, then this is a great move for the fast growing company.
More details in this Siemens press-release.

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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.