BenQ Siemens Mobile Phones

Jun 13 2005, 1:17pm EST | by Luigi Lugmayr

As reported BenQ bought the Siemens Mobile business last week.

An interview with the BenQ CEO Lee Kuen-Yao shed some light on how BenQ sees the future of Siemens mobile phones. Interestingly BenQ seems not to see too much value in the Siemens brand, as they will start selling BenQ Siemens double branded handsets starting already in October.

Other interesting points are that only top-end handsets might still be produced in Germany and that BenQ sees a lot of value in the existing business relationships of Siemens Mobile with top providers like Vodafone.
More details in this interview on Focus magazine (German).

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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.