Apple announced today, that already 2 days after the new iTunes 4.9 software release users have subscribed to 1 million podcasts.
Apple seems to have succeeded to bring podcasts into the mainstream. If you are still in the dark regarding podcasts see the definition of it on Wikipedia. As the podcast audience grows, we will soon see advertisement models to monetize them.
More details in this press-release on Yahoo (Thanks Larry R.).
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