The otaku Community Grows and Goes Global

Jul 8 2005, 1:51am EST | by Luigi Lugmayr

Jeff Yang published an interesting article about the status of otaku in Japan but also globally.

otaku first appeared maybe 10 years ago and where cool for a while. Then, being otaku was not cool and now they are cool and even sexy again and as a study from Nomura Research Institute indicate they are now a powerful consumer group. There are about 2.85 million otaku, who are responsible for generating over $2.6 billion in purchases last year in Japan.

Last weekend American otaku gathered in Anaheim in California at the AX (Anime Expo) - otaku is not just a Japanese life-style.
Read the full article on SFGate.

For a definition of otaku refer to Wikipedia.

See also Jeff Yangs story on Why Cool Stuff comes out first in Japan.

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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.