eCoutstics published a report outlining electronics consumer shopping behaviors of women.
"When it comes to consumer electronics, however, things are different. Men suddenly want to browse and take their time comparing products. Women, on the other hand, enter a testosterone-fueled jungle of gadgetry. Suddenly, she's the one who wants to get in and out quickly. It's totally a role reversal thing".
Read the full story on eCoustics.
In the article a Plasma TV shop is quoted that women are the driving factor in 60% of Flat Screen TV purchases. I can confirm that it is easy to convince your wife to go for a Flat Screen TV. The way to do it is to say:
"Look honey, we can get a 42" Projection TV. It is much cheaper than a Plasma the same size. Yes the Projection TV is much deeper and looks ugly from the side. You want the thin Plasma? Does not matter how much the cost is? You chip in your savings? Alright if you really want to, lets get the Plasma then :)".
Flatscreen Shopping Guide.