Sony Explains BRAVIA

Aug 23 2005, 2:07pm EST | by Luigi Lugmayr

The Sony Marketing people came up with a new sub-brand for their high-definition LCD TVs: BRAVIA.

BRAVIA stands for "Best Resolution Audio Video Integrated Architecture" - great!

From this point forward, Sony high-definition flat-panel LCD TVs in North America will carry the BRAVIA logo. The first models to carry this new sub-brand will be five LCD TVs ranging in screen sizes from 26- to 40-inches.
"I'm confident that BRAVIA will become as important and recognized as Sony's Trinitron brand," said Dick Komiyama, president and chief operating officer for Sony Electronics.
Well, I agree Trinitron was a great story back in the day, not sure if BRAVIA will have the same success.
More details in this Sony press-release.As it happens, Bravia rhyms with Qualia, Sony's high-end brand.

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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.