Blog Deal: AOL Buys Weblogs Inc. Including Engadget

Oct 6 2005, 8:55am EST | by Luigi Lugmayr

PaidContent (Via CNET) reports that AOL will buy Weblogs Inc. including famous technology blog Engadget - So Engadget will be part of the big guys.

Apparently the deal will be announced tomorrow. PaidContent estimates the price AOL pays for Weblogs Inc. to be between $20 and $35 Millions. I wish for Peter Rojas that he has vested equity. Good luck at AOL! Content is becoming red hot again on the web. TV networks are buying up web properties, because they loose advertisement income in TV broadcasting. Investors seek new opportunities to pump their money into promising content sites.

Update:
Associated Press reports it might be $25 million in an all cash deal.

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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.