Filed under: News | Mobile Phones
Pantech Brings Mobile Phones with Rain To China
Nov 8 2005, 9:39am EST | by Luigi Lugmayr
Mobile Phone Rain is not a new cool feature, it is an Asian Pop star called Rain
(see photo).
Pantech signed a deal with Rain to promote it's mobile phones in China to gain a 5% market share in three years. This is an interesting move to hire a male "gadget model" to promote consumer electronics in Asia.
Pantech chose Rain as their brand ambassador on the basis that the singer’s key attributes are young, energetic, positive and trend setting.
At present, Pantech is the only Korean handset manufacturer that is licensed to produce both GSM and CDMA handsets in China. Last March, the company became the first foreign company to be awarded a GSM license in China following changes in the Chinese government’s mobile licensing policy.
More details on the Pantech site.
In Russia Pantech went the traditional way and features it's phones with female models.
Visit also our Gadget Model Gallery.
where to buy
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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years
experience in the technology field to the ever evolving and exciting
world of gadgets. He started I4U News back in 2000 and evolved it into
vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.
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