Prediction: No Global Sony PS3 Launch

Dec 28 2005, 2:35am EST | by Luigi Lugmayr

So here is my prediction for 2006: "Sony will not launch the Sony PS3 globally as Microsoft did with their Xbox 360."

Sony confirmed again early December that they are on track to launch the Playstation 3 in Spring 2006. The Sony PSP did launch in Spring 2005 in the US. Sales where ok, but it was not great either. The PSP was already on the market in Japan in December 2004. The Sony PS2 launched in Spring 2000 in Japan. The US launch date was in October 2000.

I predict it will be the same with the PS3, because the global launch of Microsoft did not bring any advantage in my mind.
On the one hand you have still tons of disappointed consumers in the United States who wanted an Xbox 360 and did not get one. In Japan the Xbox 360 sales numbers did disappoint. Europe is in between. If Microsoft would have focused on the US first, it might have been better.
Sony can start selling the PS3 in Japan in the middle of Summer and it would still be a huge success. For the US and Europe the main season to launch a video game console is autumn. There is no way around that. Every other launch time would mean a soft launch.Additionally, even if Sony is officially against it, the export of Japanese market consoles and games is a not a small factor that improves sales numbers sure a bit. 'Sony Fanboys' all around the globe will order a Japanese Sony PS3 (myself included) if it would only be available in Japan for a couple of month. I know lots of people owning a Japanese Sony PSP, who did not wait for the domestic launch.

At the CES 2006 next week Sony is supposed to present the Sony PS3 at the show floor. I guess we will know then the launch details for the Sony PS3.

The Sony PS3 was introduced at the E3 2005.

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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.