Filed under: News | Home Entertainment
Toshiba REGZA
Feb 22 2006, 10:10am EST | by Luigi Lugmayr
Toshiba also felt the need to introduce a sub-brand for its large-sized flat panel TVs: REGZA.
Sony gave us BRAVIA last summer and now Toshiba counters with REGZA.
The best thing is that both companies found words to make the brand an abbreviation for something.
Decide for yourself which one is a bigger brain fart:
Sony BRAVIA: "Best Resolution Audio Video Integrated Architecture"
Toshiba REGZA: "Real Expression Guaranteed by amaZing Architecture"
Toshiba says REGZA is derived from the German word regsam. Regsam means alert or active in English. REGZA will be a global brand for Toshiba, which is the only good aspect about it.
The new Toshiba REGZA TVs feature minimal design (photo) with a sleek black, with superfluous decoration smoothed away.
More details in this Toshiba press-release.
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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years
experience in the technology field to the ever evolving and exciting
world of gadgets. He started I4U News back in 2000 and evolved it into
vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.
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