Filed under: News | Mobile Phones
Mar 5 2006, 4:00am EST | by Luigi Lugmayr
Mobile phone carrier Orange plans to promote the Sony Ericsson Walkman phones with Christina Aguilera across Europe.
Orange will offer the Sony Ericsson Walkman W300i and the Sony Ericsson Walkman W810i with special content from Christina.
France Telecom's Orange deal with Sony BMG managed Aguilera includes a 9 month marketing campaign for the Christina's upcoming single, album and European tour.
Orange customers will get access to exclusive re-mixes, ringtones and videos.
More details on Reuters UK. Via Pocket-Lint.
Vodafone had Helena Christensen promote the Sony Ericsson K750i last year.
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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years
experience in the technology field to the ever evolving and exciting
world of gadgets. He started I4U News back in 2000 and evolved it into
vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.
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