Japanese EntreX Inc. introduces plush toys that glow in different colors.
The 27cm tall plush bears, monkeys and dogs have LEDs inside them that make them glow in yellow, pink and blue. Apparently the light is supposed to be soothing.A switch on the paw turns the effect on and off. The toys sell for 3,990 yen (~$33).
More details on Nikkei.Net (Subscription). See also the EntreX Inc. site (Japanese).
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