E3 2006 - Sony Play Beyond Campaign

May 8 2006, 3:23am CDT | by Luigi Lugmayr

Sony covered Los Angeles for the E3 2006 again with a posters and banners with a mystery tag-line. This time it is 'Play Beyond'.

Last year at the E3 2005, the tag-line on the Sony posters was 'Welcome Chang3'. The posters had crippled Playstation controller symbols on them, which puzzled quite some people.

This year’s campaign is not as cryptic and mysterious. We know it is about the Sony PS3 and how out of this world gameplay is supposed to be.
The different posters show extreme sports taken to the fantasy extremes. See several photo of the Sony Play Beyond Campaign on Gamespot.

Read about our upcoming E3 2006 video coverage.

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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.