Sony covered Los Angeles for the E3 2006 again with a posters and banners with a mystery tag-line. This time it is 'Play Beyond'.
Last year at the E3 2005, the tag-line on the Sony posters was 'Welcome Chang3'. The posters had crippled Playstation controller symbols on them, which puzzled quite some people.
This year’s campaign is not as cryptic and mysterious. We know it is about the Sony PS3 and how out of this world gameplay is supposed to be.
The different posters show extreme sports taken to the fantasy extremes. See several photo of the Sony Play Beyond Campaign on Gamespot.
Read about our upcoming E3 2006 video coverage.
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