Japan: Vodafone K.K. Changes Name to Softbank Mobile Corp.

May 18 2006, 1:47am CDT | by Luigi Lugmayr

Softbank announces the new name for their recently acquired mobile phone business from Vodafone. Starting October 1st, the Japanese mobile phone carrier will be called Softbank Mobile Corp.

1,856 Vodafone shops and other customer touch points in Japan will be re-branded until October 1st.

Softbank Mobile Corp. will actually continue to work with Vodafone. Today both companies announced a 50:50 joint venture to develop and procure handsets and content. Softbank acquired the Japanese unit of Vodafone for about 15 billion USD in April.
See also the Softbank site (Japanese).

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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.