Softbank announces the new name for their recently acquired mobile phone business from Vodafone. Starting October 1st, the Japanese mobile phone carrier will be called Softbank Mobile Corp.
1,856 Vodafone shops and other customer touch points in Japan will be re-branded until October 1st.
Softbank Mobile Corp. will actually continue to work with Vodafone. Today both companies announced a 50:50 joint venture to develop and procure handsets and content. Softbank acquired the Japanese unit of Vodafone for about 15 billion USD in April.
See also the Softbank site (Japanese).
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