Today the E3 Media & Business Summit 2007 opens in LA. This is the new down-sized (and fun reduced) E3 video game trade-show.

Some press-releases I read even call it still the Electronic and Entertainment Expo. Most media outlets dropped the Media & Business Summit part and just call it E3. We will do the same thing from now on and just refer to it as E3 2007.
In 2006 we brought our own I4U Model Squad to the E3 show to strengthen the E3 booth babe factor. This year we expect no exciting footage in this direction. Possibly the E for All show in October will have booth babes again.

Microsoft kicked off E3 yesterday with their rather highlight free presentation. Only worth mentioning is the Halo 3 Xbox 360. I hope Shane our reporter at the E3 2007 will have some exciting reports later today. More E3 2007 News.