NEW YORK (Reuters) - Online shopping site Buy.com said on Tuesday it has launched a new shopping service named Garage Sale for users of online social networking sites such as Facebook.com.

With the new service -- which allows users to bypass online auction and sales sites and to sell goods directly from a profile page -- Buy.com hopes to attract business away from larger rival eBay Inc..

The service is currently available to users of Facebook and will be rolled out to users of other online networks in the near future, the company said.

"We see tremendous growth opportunities in providing the millions of users on business and social networks with an alternative to eBay, and the ability to transform their personal profile pages beyond information-sharing," said Buy.Com Chief Executive Neel Grover, in a company statement.
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