We just got word from Sony PR that the company is filming a new Sony BRAVIA 'color like no other' commercial. You sure remember the amazing Balls and the Paint ones.

The new Sony BRAVIA is apparently featuring a Play-Doh theme. Frank Budgen will be directing the filming.
Sony marketing will let you know what is going on during the production via Twitter.
So for those of you with too much time, you can follow the development here.

I for my part just wait until the new BRAVIA commercial is finished, and forget about the whole thing until then.

Update:
See an exclusive photo from the upcoming Sony Bravia Play-Doh commercial below.