NEW YORK (Reuters) - Vivendi's Universal Music Group, the world's largest music label, on Thursday said it will test the sale of songs from artists such as Amy Winehouse, 50 Cent and the Black Eyed Peas, without customary copy-protection technology.


The company said in a statement it will allow the sale of thousands of its albums and tracks available in MP3-form without copy-protection software, known as digital rights management, over a trial period.

Universal's test-run marks a departure from the music industry's common practice, with most major recording studios insisting that music sellers use DRM technology to curb online piracy.

"The experiment will run from August to January and analyze such factors as consumer demand, price sensitivity and piracy in regards to the availability of open MP3s," Universal said.

Vendors including Google , Wal-Mart , and Amazon.com Inc. , will participate in the DRM-free trial, Universal said.

But missing from the list of participants is Apple Inc.'s iTunes online music store, the third largest music retailer in the United States.

Songs purchased through the program can be played on a range of MP3 players, including Apple's popular iPod, Universal said.
© Copyright 2007 Reuters.

Photo:
Jean-Bernard Levy, chairman of the management board and chief executive of Vivendi, speaks during a news conference to present the company's 2006 full year results in Paris March 7, 2007. Vivendi's Universal Music Group, the world's largest music label, on Thursday said it will test the sale of songs from artists such as Amy Winehouse, 50 Cent and the Black Eyed Peas, without customary copy-protection technology. REUTERS/Benoit Tessier