Canon announced today the SX100 IS digital zoom camera.

The Canon PowerShot SX100 IS digital camera features a 10x optical zoom with an Optical Image Stabilizer (OIS).

Other features of the Canon SX100 IS include 8MP resolution, DIGIC III image processor, Face detection, 2.5 inch screen, VGA 30 fps video recording, Shooting modes of the SX100 IS include Full Auto, Program, Shutter-Priority, Aperture-Priority and Manual, as well as special scene modes including Portrait, Landscape, Night Scene, Sports, and Kids & Pets.

"We developed the PowerShot SX100 IS digital camera with all the zooming power and creative control a traditional photo-taker could ever want in a compact and value-priced package," said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A. "At a price point of just under $300 with a simple and intuitive user interface, this camera is just as appropriate for beginners as it is for more seasoned enthusiasts with a need to capture quality images from a distance."

The PowerShot SX100 IS digital camera will be available in ever-classic, never goes out of style black or silver colors. In stores beginning in October 2007, the PowerShot SX100 IS camera kit includes two AA Alkaline batteries, a 16MB MMC plus memory card, a USB interface cable, an AV cable, a neck strap, and Canon's software suite at an estimated selling price of $299.99.

You can pre-order the black SX100 IS on Amazon.com and the sliver SX100 IS on Amazon.com.