Targus announced a new product today called the SoundUP that is designed to improve the sound quality users get from MP3 players like the iPod. The device separates and reprocesses digital music files that have been compressed giving them a fuller sound from your DAP.

"iPods and MP3 Players represent one of the fastest-growing segments of the consumer electronics industry today," stated Al Giazzon, vice president of marketing at Targus. "SoundUP delivers amazing sound quality giving consumers the ultimate portable music experience."

SoundUp uses a patented Phantom Technologies circuit that claims to enhance sound quality 20-25%, restoring sounds lost in compression. A powered audio-out splitter also allows the use of two pairs of headphones. The device is powered by a single AAA battery, measures in at 3” x 7/8” x 1.5”, and carries a MSRP of $39.99.

Via Targus