NXP, founded by Philips launches the world’s first video postprocessor IC that removes the halo effect from motion pictures on HDTV at the IFA 2007.

The NXP PNX5100 proprietary Motion Accurate Picture Processing technology enables TV manufacturers to drastically improve high-definition (HD) motion picture on LCD TVs.
NXP's Motion Accurate Picture Processing technology uses an up-conversion technique in conjunction with three-frame HD Movie Judder Cancellation and full motion-compensated up-conversion to 1920x1080p at 120Hz.
The Automatic Picture Control (APC) feature dynamically adjusts the processing parameters used to obtain optimal improvement on every output frame. As a result, NXP’s PNX5100 enables TV manufacturers to take advantage of the latest 1920x1080p at 120Hz resolution panels with wide color gamut for superior sharpness, richer color, dynamic motion and deep contrast.

The Nexperia PNX5100 will be available for mass production in Q1 2008 and be demonstrated at the IFA 2007 in Berlin end of this week.
Via the NXP site.