LG announces at the IFA 2007 the next generation full HD technology that works with 60 frames per second instead of the currently used 30 frames per second.

60p full HD TVs offer sharper, smoother, and more stable images.

“Many experts, including our own engineers, believed that 1080/60p content would provide far superior picture quality and would eventually become standard in many countries. However, due to numerous technological obstacles, no company had been able to demonstrate the technology. LG, together with NHK, invested more than a year in research, development and production, eventually proving that LG’s full HD TVs are already capable of displaying 60p full HD content,” said Havis Heewon Kwon, head of LCD TV Division, LG Electronics.
The technology behind 60p video content is also a prerequisite for high definition 3D display technology.

LG used its LF75 full HD LCD TV, to the test the 60p content; this model is set to be launched globally in this month. LG will demonstrate 60p content side-by-side with 30p content to show the drastic difference in quality at IFA 2007.