Samung cooked up a new touch screen mobile phone dubbed Samsung Croix to battle the Apple iPhone.

The Samsung Croix's user interface also named Croix (means cross in French) just won an iF Communication Design Award 2007.

The finger input system is supported by cross like menus and lists. When Samsung plans to begin offering a Croix based touch screen mobile phone is not known at this point.
The interface looks very clean and intriguing and might have a chance against the Apple iPhone interface.
Samsung scored overall 11 iF 2007 design awards.