Sony announced the video camera accessory for the Sony PS3 dubbed Playstation Eye in April. The Playstation Eye will start shipping on October 31st and is available for pre-order on Amazon.com at a price of $39.99.

IGN published a hands-on review of the Playstation Eye with sample images.
Quote from the review: "Aside from its microphone, the PlayStation Eye bests the EyeToy in that it has two levels of zoom and utilizes an auto-focus feature so that you don't have to manually twist the lens in order to get a clear picture. While the two zoom levels is nice, the auto-focus makes setup a whole lot easier. As well, it resulted in a clear picture throughout its image, whereas some background stuff seen on the EyeToy may have come out blurry."
Read the full review on IGN.