Nokia to sell $25,000 Ferrari Phone
Posted on Thu, 27 Sep 2007 05:23:32 CDT | by Luigi Lugmayr
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HELSINKI (Reuters) - The luxury unit of Nokia has started selling a phone
designed jointly with Ferrari for about 18,000 euros ($25,400) at its stores in
London, Paris, Hong Kong and Singapore, it said on Thursday.
The Vertu unit produced the Ascent Ferrari 60 phone to celebrate Ferrari's 60th
anniversary.
"We worked very closely to develop this limited edition of 60 phones. Detailing
on the phone is inspired by detailing on a number of Ferrari cars," said Vertu
spokeswoman Elizabeth Maragh.
Luxury goods segments are benefiting from fast economic growth in countries such
as China, India and Russia, while Middle East markets have strengthened as a
boom in commodity prices has increased incomes.
Nokia and other cellphone manufacturers are increasingly teaming up with
designers. Earlier this week Italian designer Giorgio Armani joined forces with
Samsung Electronics to design a television and a mobile phone.
Designers Dolce & Gabbana have teamed up with Motorola for a gold-colored
version of the RAZR mobile phone model and Prada has developed a phone with
South Korea's LG Electronics.
© Copyright 2007 Reuters.
Photo:
Via our first story of the Vertu Ascent Ferrari 60 phone
Posted on Thu, 27 Sep 2007 05:23:32 CDT | by Luigi Lugmayr
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