Sony introduces a new version of its electronic book reader.

The Sony Reader PRS-505 features re-styled controls more closely mimic paper page turns and allow for quick, intuitive navigation.
The new electronic paper screen electronic has faster response and a higher contrast ratio for easy reading even in bright sunshine. Eight levels of gray scale provide for crisp and clear text, images, and graphics.
The internal memory lets you store up to 160 typical eBooks. Expansion slots for Memory Stick Duo media or SD memory cards allow you to extend the storage capacity.

Since Sony’s launch of the CONNECT eBooks Store last year, the number of downloadable eBooks offered has expanded to more than 20,000 titles with new ones added weekly.

The new PRS-505 Reader will retail for about $300 and come complete with a USB cable; eBook Library PC companion software; and a color-coordinated, protective soft cover. Sony offers the new Reader in silver and dark blue.
Via this Sony press-release.