Have you always wished you could design your own pair of Nike shoes? NIKEiD allows you to do just that. NIKEiD allows you to choose all sorts of color options on certain Nike shoe models from leather colors to stitching, sole color and more.

Nike recently opened a NIKEiD Studio in New York city at Niketown. The studio gives customers a hands-on experience allowing them to design their own custom shoes.

The NYC Niketown location is the first NIKEiD Studio in America and joins studios in Paris, France and Osaka, Japan. A touch screen computer at the front of the store allows the design of shows and lets customers see designs created at other Studio locations around the world in the last hour.

Via Nike