Sony announced today the 40GB Sony PS3 for Japan including a ceramic white version. Sony also announced the Dualshock 3 rumble controllers to go on sale on November 11th.

Sony will also offer the Dualshock 3 controller in black (CECHZC2J) and in white (CECHZC2J CW) to match the new consoles. The price is 5,500 Yen (~$47).
Sony announced the Dualshock 3 controller which brings vibration to the PS3 in September.

Sony will not release the Dualshock 3 this holiday season outside of Japan. So the only chance to get one is to import it from Japan. Play-Asia already lists the Dualshock 3 controller.